April 16 - Hennessy X.O x Kim Jones Experiential Pop-up at MGM COTAI

[Sunday, April 16] Hennessy X.O introduces its collaboration with acclaimed British Artistic Director and fashion designer, Kim Jones, “Fabric of Time” in Macau, with the first-ever experiential pop-up at the Spectacle of MGM COTAI, from now till May 7. This unparalleled, luxurious experience for arts and spirits connoisseur embraces the most preeminent craftsmanship by staging the association of cognac with couture. Besides the pop-up, Hennessy X.O also joins hands with MGM to celebrate this great occasion by launching an exclusive tasting menu of Lingnan cuisine with Hennessy X.O pairing at the multi award-winning Imperial Court restaurant, delivering a one-of-its-kind gastronomic journey that honors meticulous craftsmanship. While this is to elevate the overall experience of the momentous project, it is also to contribute to the city's gastronomic kaleidoscope and to reinforce its designation as a UNESCO Creative City of Gastronomy.

MGM and Hennessy hosted the launch ceremony of the Pop-up recently at the Spectacle, MGM COTAI, which welcomed over 100 guests to toast to the unique experience being brought to Macau. The ceremony was officiated by Mr. Maurice Richard Hennessy, The Eighth Generation of the Hennessy Family; Mr. Julien Mameaux, Hennessy Maison Business Development Director of Asia; Mr. Hubert Wang, President and Chief Operating Officer of MGM China Holdings Limited, and Dr. Iwan Dietschi, Senior Vice President of Hospitality of MGM.

At the ceremony, Maurice Richard Hennessy said, “Throughout the years, a formidable lineage of great masters have helped cement Hennessy X.O’s cultural resonance, including Gehry, Cai Guo-Qiang and Ridley Scott. This collaboration with Kim Jones pays tribute to cognac-making and couture, two processes that touch on an understanding of science and the natural world as well as artisanal craftsmanship and savoir-faire. At the same time, we are very excited to be returning to the vibrant city of Macau to create an unrivaled and illustrious experience that can only be found at MGM COTAI.”

Dr. Iwan Dietschi said at the ceremony, “We are proud that Hennessy and Kim Jones have created the ‘Fabric of Time Masterpiece’, which is most fittingly housed within our very own masterpiece – the Spectacle, underneath our GUINNESS WORLD RECORDS glass roof. This one-of-a-kind experiential pop-up fusing one of the world’s most premier luxury brands with couture and art, pertains to MGM’s commitment to bringing innovative, unparalleled, and exquisite products and experiences to Macau, luring guests from near and overseas. This collaboration is another testimony to our continuous efforts in transforming MGM COTAI into a holy ground for a kaleidoscope of global limited-edition events to Macau. It is also an integral part of our longstanding commitment to arts, cultural and gastronomy development, which is our effort to help Macau achieve economic diversification.”

Exquisite Lingnan Cuisine Pairing with Hennessy’s Cognac

On top of the pop-up happenings, Hennessy X.O also joins hands with Imperial Court at MGM MACAU to launch the exclusive “The Refined Indulgence Pairing Menu”. Chef de Cuisine of the Forbes Five-star and Black Pearl One-diamond restaurant, Homan Tsui, has curated a unique 8-course menu with delicacies of enticing Lingnan culinary classics that summon meticulous craftsmanship, to bring forth the timeless elegance of Hennessy’s cognac.

Where Cognac Meets Couture: The Hennessy X.O Masterpiece and Hennessy X.O Limited Edition Designed by Kim Jones

The Hennessy X.O Masterpiece draws inspiration from the making of Hennessy X.O, an art perfected by eight generations of Master Blenders. A specially developed titanium casing entirely encapsulates the bottle like an architectural second skin. Its twisting folds evoke both the couture technique of draping and the way in which, at the turn of the 20th century, Hennessy bottles were carefully hand-enveloped in tissue paper as a way of protecting their fragile parchment paper labels. Its base, an undulating oak plateau, nods to the barrels used to age eaux-de-vie that would eventually be blended to create Hennessy X.O.

The Hennessy X.O Limited Edition ‘ready-to-wear’ version of the decanter specially imagined by Kim Jones is encased in an aluminium second skin, its structure showcasing the signature shape of the bottle while evoking a couture silhouette. A true representation of the merger of fashion and culture with excellence and legacy.

A Futuristic Exploration to the Legacy of Hennessy X.O

Conceptualizing The Fabric of Time where the 250-year-old cognac brand steps boldly into the future with a fashion icon for the first time, the pop-up enables guests to journey through six immersive zones as they see how craftsmanship is reimagined, each step providing an innovative photo-moment along the way.

The pop-up showcases the three offers of the collaboration – the Hennessy X.O Masterpiece, Limited Edition and a first for Maison Hennessy, HNY Low by Kim Jones, a luxury sneaker designed by the renowned fashion designer. The Masterpiece, the centerpiece of the collection set against an infinity mirror, is one of the only 200 sculptures in the world produced by 3D technology and hand-finished to couture specifications. The other two pieces from the collection, the Limited Edition and luxury sneakers, sit in their individual collaboration displays with interactive screens showcasing the details of products. With a nod to the technology used for both Masterpiece and Limited Edition bottles, a futuristic half-moon shaped bar, with robotic arm, provides a cognac tasting session like no other.

The tech-savvy pop-up space welcomes the guests with the narrator wall that depicts the story of the collaboration of the Hennessy X.O x Kim Jones. Followed by a designated mini-site, the pop-up invites guests to embark on an immersive digital journey to delve into the details behind the legendary collaboration. To complete the interactive experience, the fairground game with a twist “The Claw” hands out gifts such as a Hennessy pin, where a complimentary Hennessy X.O tasting experience is also available every day from 5-7pm.

Hennessy X.O x Kim Jones Experiential Pop-up
Hennessy X.O x Kim Jones Limited Edition are available for sale at the pop-up in MGM COTAI. Customers will also receive an exclusive gift pack that includes a Hennessy tote bag and a set of five patches upon purchase of one Hennessy X.O x Kim Jones Limited Edition bottle.

Venue: The Spectacle, MGM COTAI

Date: From now till May 7, 2023

Time: 11:30am – 8:30pm

Website: https://www.hennessy.com/en-int/collaborations/hennessy-xo-x-kim-jones
A complimentary Hennessy X.O tasting experience is available every day from 5-7pm upon registration.

For more information about the Hennessy X.O x Kim Jones collaboration, visit the Hennessy website and social media for the latest updates.

Website: http://hennessy.com/
Facebook: https://www.facebook.com/hennessyhongkong

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MOËT HENNESSY DIAGEO HONG KONG & MACAU LTD

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ABOUT KIM JONES

Kim Jones was born in London in 1979, but by the age of three months, he was already heading with his family to Ecuador. An itinerant childhood followed, including stays throughout Africa (Ethiopia, Kenya, Tanzania, and Botswana) and the Caribbean, with frequent stops back home in London.

By the age of fourteen, Jones knew he wanted a creative career, and he considered graphics and photography before discovering that fashion was: “something I could build a world around.”

Jones attended London’s prestigious Central Saint Martins College of Art and Design where he obtained an MA in Menswear. His graduation show was covered extensively by the press which convinced him to launch his eponymous brand and the first collection was presented at London Fashion week in 2003. A stint as designer for British high street sportswear brand Umbro followed. This was the first time a cutting-edge young designer took on a mass menswear brand in the UK and the collaboration was very well received. Jones followed with design for Britain’s Topman, Mulberry, Alexander McQueen, Alfred Dunhill and others, where he injected his own vibrant mix of high fashion and street style into classic English menswear.

Jones joined Louis Vuitton in 2011 as Men’s Artistic Director and presented his last collection in January 2018. In March 2018, Jones was appointed as Artistic Director of Dior for the Men’s Ready-to-Wear and Accessory Collections. His first collection was presented in June 2018, during the Paris Men’s Fashion Week. In September 2020 Kim Jones was appointed Artistic Director of Couture and Womenswear for FENDI and his debut collection, Couture Spring/Summer 2021, was presented in Paris in January 2021.

ABOUT HENNESSY

The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits Maison to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

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About MGM

MGM is an abbreviation for MGM China Holdings Limited (HKEx: 2282) and is a leading developer, owner and operator of gaming and lodging resorts in the Greater China region. We are the holding company of MGM Grand Paradise, SA which holds one of the six gaming concessions to run casino games in Macau. MGM Grand Paradise, SA owns and operates MGM MACAU, the award-winning premium integrated resort located on the Macau Peninsula and MGM COTAI, a contemporary luxury integrated resort in Cotai, which opened in early 2018 and more than doubles our presence in Macau.

MGM MACAU is a Forbes Five-Star luxury integrated resort inspired by the arts with every element of the resort infused with creativity and style. MGM MACAU has approximately 600 guest rooms and suites and boasts a number of distinguishing features, including the architecturally stunning European-inspired Grande Praça, housed under a soaring glass ceiling. MGM MACAU’s world class facilities include the MGM Art Space, dedicating over 5,000 square feet to display authentic works of art, conference and event facilities, spa, and seven signature restaurants and bars to fulfill any gastronomic craving. Our property is conveniently located on the Macau Peninsula and is directly connected to the luxury retail shopping complex, One Central.

MGM COTAI is the latest integrated resort of MGM in China. Designed as the “jewelry box” of Cotai, it offers approximately 1,400 hotel rooms and suites, Asia’s first dynamic theater, meeting space, high end spa, retail offerings and food and beverage outlets as well as the first international Mansion at MGM for the ultimate luxury experience. The Spectacle at MGM COTAI becomes the record holder of the largest free-span gridshell glazed roof (self-supporting) on January 19, 2019, making it the first architectural and structural GUINNESS WORLD RECORDS™ title for Macau, China. MGM COTAI is being developed to drive greater product diversification and bring more advanced and innovative forms of entertainment to Macau as it grows as a global tourist destination. MGM COTAI is the only mega complex and hotel in Macau to gain three-star certification in both Green Building Design and Operation Label, as well as the first hotel in the Greater Bay Area and second in Greater China to receive the certifications.

MGM China is majority owned by MGM Resorts International (NYSE: MGM) one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, ARIA, MGM Grand, Mandalay Bay and Park MGM. For more information about MGM Resorts International, visit the Company's website at http://www.mgmresorts.com